Building Corporate Connections Through Flowers
Over six years, we’ve learned that successful corporate gifting isn’t about flawless arrangements—it’s about grasping the nuanced craft of professional relationships and timing that truly matters.
How We Solved the Corporate Gifting Puzzle
In 2019, a recurring frustration from business clients kept resurfacing: "Beautiful flowers, but they arrive after the meeting." That moment made us realize we weren’t just arranging blossoms—we were coordinating moments that could shape professional relationships.
The Timing Breakthrough We Discovered
Our breakthrough emerged from a stressed client in 2023. Their key investor meeting was moved up by three hours, and they needed arrangements delivered to match. Rather than saying "impossible," our team invented what we now call "flex-timing"—designs that look perfect whether they arrive at 9 AM or 2 PM.
"Now we craft arrangements with multiple 'peak moments' across the day, so your flowers never appear to be waiting around."
Our Problem-Solving Process
We developed this approach after watching too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned the hard way when a client's congratulatory arrangement arrived during a difficult restructuring announcement. Now we ask florists’ usual questions a bit differently: What’s happening in your business right now? What’s the prevailing mood?
Recent example: A client aimed to celebrate a partnership, but noted their partner company was dealing with a family tragedy. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, a completely different emotional tone.
The Practical Reality Check
Beautiful arrangements that nobody can sustain become awkward within days. We learned to design for real office conditions—air conditioning, varied lighting, busy receptionists who might forget to water.
Our "office-hardy" selections include flowers that dry gracefully rather than wilting dramatically, and arrangements that look intentional even when not perfectly maintained after a busy week.
The Follow-Through Innovation
We discovered that the true impact unfolds after delivery. A client mentioned that visitors were still asking about their flowers weeks later, still looking fresh. That’s when we realized we weren’t just delivering gifts—we were sparking ongoing conversations.
Now we include subtle care notes that help the recipient keep arrangements looking professional longer, plus seasonal refresh options to maintain that polished impression year-round.
The People Behind the Process
We’re not your typical florists, and that’s likely why our approach works. Our backgrounds in business consulting and hospitality taught us to see gifting as relationship strategy, not mere decoration.
Avery Collins
Lead Design Curator
Former hospitality manager who consistently noticed how flowers shape guest experiences in luxury settings. Avery brings that same focus on environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Jordan Lee
Client Relations Director
Starting in business consulting, they soon realized that lasting partnerships rely on thoughtful gestures that many companies overlook. Jordan specializes in timing, cultural nuances, and the subtle art of building business relationships through meaningful gifts.
